Executive Director of Far East Marketing - Asia
Company: MGM Resorts International
Location: Las Vegas
Posted on: April 17, 2024
Job Description:
Our Company has one exciting mission: To entertain the human
race and provide an unforgettable escape. Delivering excellence for
our guests, and contributing to building and sustaining our
communities, requires collaboration from diverse teams of
world-class talent. Our iconic MGM Resorts brands offer a wide
variety of exciting career opportunities, each with access to
unlimited growth.PRIMARY PURPOSE:It is the responsibility of the
Executive Director Marketing to drive and generate incremental
visits from casino customers and provide excellent customer
service.
- Determine and evaluate customers' casino activity to provide
corresponding incentives and authorize or approve medium amount of
allowance (room, food, beverage, events tickets, promo chips, free
play, airfare, or discounts).
- Drive incremental business and maintain customer base to
increase casino revenue and the property's customer development
efforts.
- If authorized, grant medium amount of marker authorization
limits to qualifying customers.
- May use authorization to grant medium amount of marker
authorization limits to qualifying customers.
- Demonstrate a player development skillset by engaging new and
inactive customers.
- Makes critical business decisions regarding customer credit
lines, allowances, and comps while managing customers to a
profitable level.
- Work in conjunction with Casino Marketing, Marketing Executives
and property personnel to assist and facilitate qualified in-house
casino customers.
- Maintain highly confidential casino customer information by
enforcing the privacy of all guests and limits requests for
information about such guests in accordance with company
policies.
- Attend special event functions when appropriate to promote
marketing strategy and greet customers.
- May attend quarterly Receivable Meetings to provide updates to
the Corporate Finance group.
- Resolve customer disputes and complaints to the satisfaction of
the customer and the company.
- Comply with all laws, Title 31 and attend all mandatory
compliance and training sessions.MINIMUM REQUIREMENTS:
- Bachelor's degree or equivalent experience.
- Eight (8+) years of prior relevant experience in casino
marketing
Keywords: MGM Resorts International, Paradise , Executive Director of Far East Marketing - Asia, Advertising , Las Vegas, Nevada
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